Case example 3: Malaysia

“In the East Malaysian states of Sabah and Sarawak on the island of Borneo, indigenous people traditionally drink a homemade rice wine called tuak or tapai in conjunction with harvest celebrations and social or communal gatherings. This rice wine is reportedly very potent. At such important functions, especially the harvest festival, which is of much significance for these agrarian folk, almost all are required to drink. Refusal by guests to partake of these drinks is a breach of etiquette. Such drinking is an integral part of the culture of these tribes.

Source: Arokiasamy (1995)”

Source & © WHO  Global Status Report on Alcohol 2004, p.20